DBRG guest blog by Dr Emma Milne, vet, author and animal welfare campaigner.
I’ve had a website for about 20 years, but it was horribly neglected and out of date. As with so many things, when you’re busy, some things just have to take a back seat, and I had been hugely procrastinating. Something I’m very good at!
Then a random conversation with a vet friend spurred me into action. She had been chatting about me to the people who made her website and had said that if anyone mentioned ethics and welfare, she thought of me (I was very flattered). The website designer said, “Well if her initials are EM and she does ethics and welfare, that would make a great, mirror-image logo.” And they nailed it!
So, we embarked on the new website, me writing the content and approving the photos and them making it look just beautiful and clean and modern.
Lots of the campaigning I do is about extreme breeding, as some of you may know. Within this I feel really strongly about the responsible use of animals in marketing photos. I’m also a clinical nutrition advisor and very interested in animal needs and behaviour. This made it pretty easy to decide on the initial content:
Ethics and welfare page:
Nutrition page – raw feeding, feeding cats and feeding rabbits
And of course, I had to have a gallery of our beautiful animals in the ‘About Emma’ section!
I want to add lots more content, including the newly launched Innate Health Assessment tool that should help breeders as well as prospective puppy buyers choose healthier animals.
My website is a work in progress, but I’m really pleased we finally got it done. Have a look around if you’d like to and feel free to let me know via the contact page if there are things you’d like to see on there. And please share the link if you feel it will help other pet owners. Thank you!